Having a good website design goes beyond beautification to actually make your website user-friendly. According to the research, a visitor only spends 3 seconds on a website and decides whether to stay or not.
Therefore, a website needs an excellent design to enhance its functionality and thus improve the overall user experience. But how can you improve your website design? Well, in this article, we have shared ten tips to make your website design even better, so keep reading.
- Devise A Plan
Once you realize your website needs some improvements, the next step is to devise an original and well-thought plan. Opt for the mapping approach and start feeling the customer’s journey on your website during their first visit. Try to understand the visitor’s perspective, emotions, pain points, goals while exploring the pa1ge.
- Reducing Friction And Distractions
No matter how efficient your website design is, there will still be some elements that will cause distraction. For example, a business creates a website to send its brand message, but what if they fail to do so? While designing a website, always follow brand guidelines to ensure persistence.
Also, you need a subtle color combination throughout the website to reduce friction. From fonts to colors, spacing, and many more, every element has its own impact on the website and thus demands attention.
- Adding Social Proof
While shopping for anything from an online platform, we like to read reviews regarding a particular product or service. The same goes for websites, as people want to spend more time and build an automatic trust on websites that offer testimonials. To make the testimonials more trustworthy, you need some fixation.
First, comes the format of the testimonials as what would be the best when it comes to adding testimonials on your site, text, or video? Most people vote for video testimonials as they contain real people talking about real experiences regarding the product.
Add some video testimonials to your page with a header and a sentence explaining the client’s experience in that particular testimonial? Next comes the addition of case studies if you only have text testimonials. The addition of testimonials will improve the user experience and build trust between clients and the business.
- Implementing Calls-To-Action
The visitors need some guidance to visit the places on a site that will nurture them for conversion. So, no matter where they land, they should be sufficient calls to action. While choosing Call-to-action areas, implement the Bottom-of-the-funnel approach.
For example, if a person is looking for some guidance regarding building a custom closet, instead of bombarding him there with your call-to-action, provide them a comprehensive guide regarding building a custom closet and then offering your services. Once the visitor starts trusting you with their problems, they will most likely research your products and services.
- Using The Right Images
We recommend using original images on your website, but if that’s not possible for you, here are some options you can avail.
Avoid using unreal or superficial images as they would seriously harm your credibility as a brand. Instead, choose photos that are more real and legitimate. So, to improve the design of your website, first, you have to select realistic images and then run them through TinEye to see how many pages have the exact same image. Always go for the images that are not common.
- Organized Navigation
Navigation is the key feature while building a website. Navigation refers to a map that will ease visitor experience on the website by indicating the core places they need to visit. A website with poor design offers a confusing and disorganized navigation interface. Improving the navigation ensures that your visitors will find what they are looking for on your website.
- Scrolling Is Good
Gone were the days where it was considered bad to have a long homepage, as visitors do not like to scroll with the results of a new study conducted by Nielsen Norman. Almost 74% of the time got to spend on the first two screenfuls. So add the key areas you want your users to visit to ease the navigation.
- Use The White Space
White space is the essential element in any web design, as it offers the breaking of different sections on a website to enhance readability. White space is the space around the elements and features that lack visual items and content.
- Mobile Optimization
With the introduction of smartphones, including iOS and android, most people open a website on their phones. So, if your website is not mobile-friendly, you might be losing a big part of potential customers.
Having your website mobile-friendly ensures maximum user experience. So, make changes in the design of your website to make it more user-friendly. However, if your site fails to transform promptly while opening through an android phone, you might lose a potential client.
- Clear Pricing
Pricing the products and services on your website clearly gives your clients ease of selection. How often you got frustrated by the site that hides the pricing? Well, people do not spend any more time on your website. If you are not responding with clear prices, they will most likely turn away from the competitor’s website. Therefore, it is extremely crucial to add prices to your website as it helps the users to complete their research.
When you have the clearcut prices upfront on your site, it will reduce the stress you and your sales team have while dealing with them. Knowing the prices, only serious buyers stay and thus ease business operations.
In this article, we have discussed few tips that would improve your overall website design for good. Implementing all the changes will improve the site’s overall functionality: performance conversion and user experience. Making necessary design improvements to your website, keep it updated with all the latest designs and plugins.
So, follow the tips mentioned above and improve your website design to make it more efficient, functional, and user-friendly.