You are currently viewing [Guide] How do I find SEO Keywords for FREE in 2021?

[Guide] How do I find SEO Keywords for FREE in 2021?

How Do Find SEO Keywords for FREE in 2020?

An SEO strategy starts with keyword research. It’s more important than anything else. To ensure that you start on the right foot, comprehensive keyword research should be performed.

First thing, first!

Before you start writing content, identify the right SEO keywords that connect you with your audience. Incorporating the SEO keywords in your content will inform the search engines that your content is relevant to certain search terms.

Keyword research is a tedious task and requires lots of effort and time, but it’s critical to your success in SEO. Hence, it pays to spend your time and money on keyword research.

Now that we’ve established the importance of keyword research let’s find out what goes into finding the right SEO keywords.

How to do SEO keyword research?

There are various ways to do it; you can do it both manually and using a keyword tool.

Regardless of how you do it, there are some factors you need to consider. It would ensure that you get the best SEO keywords to incorporate into your content.

●      Study your niche

Before you start working on optimizing your page with keywords, it pays to study your niche and know your audience deeply.

Engage with your audience, read discussions on forums, and identify the current trends & pain points regarding your niche.

●      Define your objectives

Before creating an SEO strategy, always determine and set your ultimate goals. You need to identify whether you want more traffic, more sales, more subscribers, or whatever else.

●      Create a list of topics & sub-topics you want to target

To find the right SEO keywords, you need to have a comprehensive list of topics & sub-topics you want to target. Without having a proper idea of your topics, you would end up having irrelevant keywords.

Let’s assume your brand is about women personal care products; your topics can be:

  • women facial care products
  • skincare products
  • women deodorants

After completing the necessary homework, it’s time to begin your actual keyword research process. That’s where you would be using various ways like Google suggestions, keyword tools, and other online platforms to find SEO keywords.

●      Create a list of seed keywords

Before you start finding SEO keywords, you must create a list of seed keywords you’re going to use in your content. Seed keywords need to be related to your topics. Most importantly, choose your seed keywords that are part of search phrases people are searching for on search engines.

Seed keywords serve as the foundation of your keyword research. Seed keywords define your niche, target your audience, and determine your competitors.

People might think that it’s a complex process, but it’s a very easy process. All you need is brainstorm and describe your business offerings and assume how your audience will search for them on search engines. To identify your seed keywords, think from the perspective of your target audience.

Ways to find SEO keywords

When it comes to finding SEO keywords, both paid and free keyword tools are available. You can go with a free tool to get an idea of keywords you should target, but in-depth analytics & insights are available in paid tools only.

Let’s explore a few platforms to find SEO keywords.

1. Google AdWords: Keyword Planner

It’s the go-to platform for both beginners and thriving websites. The biggest benefits include ease of use and information directly from Google.

Everything you need to provide is laid out in different boxes, so there’s no complexity about its use.

Let’s say you want to find the SEO keywords about your brand (women personal care), just enter the topic, and you would get a comprehensive list of keywords. You’ll find keywords with the highest search volume to keywords with the lowest search volume.

2. Keyword

Keyword is not the most comprehensive keyword tool out there, but it does the job. It uses Google Autocomplete to generate a list of keywords.

This can give you a good idea of what people are searching for around your niche. You can use this information to brainstorm ideas for your next blog post.

You can access this tool without paying anything, but you’ll not get information like search volume, competition, and cost-per-click. If you want to know this information, then you need to sign up for a paid account.

3. Moz’s Keyword Difficulty Tool

It is one of the best keyword research tools available online. It’s a part of their paid suite where you can analyze the keyword competitiveness. You can find low-hanging fruits with this tool.

You need to enter the keyword, and it’ll return the top 10 rankings. It assigns a difficulty score to the keyword, which is based on the websites ranked for the keyword.

It lets you know your competitors, their domain authority, and other important information.

4. Ahrefs

Ahrefs is a comprehensive and intuitive tool for keyword research. It provides a detailed analysis of the SEO keywords. You will know the search volume, keyword difficulty, return rate, and percentage of organic & paid clicks.

Ahrefs provide numerous relevant keywords from its database of 5.1 billion keywords. It also helps with competitive research.

5. AnswerThePublic

AnwerThePublic is another useful platform to find SEO keywords. You can explore and identify keywords from every angle. All you need is enter a seed keyword or topic, and it returns a huge collection of search phrases with your seed keyword in them. Moreover, you can use it to find themes & topics for your content.

It lets you know the top trending and top-performing keywords and topics in your niche. It doesn’t only provide raw insights but you useful analytics as well.

6. Google Search

Using Google, you can find SEO keywords. When you type something in Google Search box, a few suggestions appear in the suggestions box. These are relevant to your seed keyword and appear in the suggestions because users search them often.

From the Google Search Results, explore the “People also ask” section and “Searches related to…” section as well. You’ll get a comprehensive idea of relevant search phrases that are often searched.


SEMRUSH is one of the most sought-after keyword research tools. It provides a detailed keyword analysis.

SEMRUSH allows you to search for keywords & topics. You can use its “Keyword Magic Tool” for keyword research and “Topic Research” for gathering ideas for your blog posts.

Final Advice

Finding and choosing the right SEO keywords for your website is critical to your success.

When picking up keywords for your website, consider all search phrases and try to understand the user intent.

It’s important that you find and use the right SEO keywords that target your ideal audience. Keep the topic of your content relevant to your keywords because search engines value relevancy more than any other thing.

We hope this guide helps you in finding the right SEO keywords for your website; if you need any other help with your SEO Success please check out our SEO Essex Service on our page for some expert help with getting your page ranked!


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