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Should I Start an SEO Campaign?

Written by EssexMarketing

Essex Marketing is the leader in digital marketing services across the Essex Region. We love to help clients maximize their potential and increase their sales and online presence.
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An SEO campaign is considered a planned effort to optimize your website or page to improve its SEO rankings. It is a long term strategy and takes months and years to work. The project involves several components such as web audit, on-page optimisation, keyword research, link building, SEO analysis, and many more.

A well-executed SEO campaign can benefit any type of business or brand. To be successful, first, you must understand how SEO is done nowadays. Here we are sharing a few tips to make the most of your SEO campaign.

  • Analyze The Current Setup Of Your Website

Before starting an SEO campaign, you must know about your website’s current status, either its platform is modern or outdated. Modern platforms such as WordPress, HubSpot, or Marketo are secure, fast, and easier to optimize. For SEO purposes, web design matters a lot. If your current web design is not user friendly, customize it as soon as possible. Before the optimisation stage, these issues need to be resolved first.

  • Keyword Research

Once you have decided on a particular topic name to focus on for your campaign, the next thing you need to do is to choose the target keywords. For this purpose, there are several tools, such as Rank Tracker, Moz, and SEMRush. Targeting the right keywords help in attracting the target audience towards your blog or website. Otherwise, you are just wasting your money, effort, and time. Now we have done with the topic and keywords we want to optimise our website around.

  • Adopt A Pillar Content Strategy

Pillar content, also referred to as 10x content, covers all the questions and aspects that a user may have related to the topic. The strategy mainly focuses on creating the following two contents:

  • Pillar Content

Pillar content is also known as a content pillar or pillar page generally. It targets a short tail keyword and serves as the primary go-to content for keyword clusters. It will allow visitors to get answers about their queries and answers fast and effectively.

  • Cluster Pages

Cluster Pages, also known as topic clusters, are collections of subtopic pages that target complementary and longer-tail keywords. With the help of topic clusters, your content can be optimized for relevant keywords; as a result, hyperlinking the topics to your pillar page becomes much easier.

  • On-page SEO

It is the practice of optimizing your web pages technically to improve their ranking and earn organic traffic. On-page SEO includes optimizing your HTML tags, headlines, and images. It makes sure that your website has a high level of trustworthiness, authoritativeness, and expertise.

  • Off-page SEO

Another essential component for a successful SEO campaign is to do Off-page SEO. It embodies all the activities and efforts taken away from your website to improve its ranking in search engines. Off-page SEO includes link building, video submission, social bookmarking, blogging, article marketing, and many more.

Conclusion

Thus, SEO is the most valuable tool that must be there in the toolbox of every digital business. It can help your business accomplish several goals, such as conversions, traffic, customer experience, brand awareness, and much more.

As you start your SEO campaign, there’s a lot to understand the basics. The very first step in optimizing your websites is the ultimate goal of achieving the highest ranking in search engine queries. This can only be achieved if you follow these practices. Do not delay and start your SEO Campaign today!

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