Facebook is one of the largest and most commonly used social media platforms in 2021, making it the perfect place to carry out your marketing procedures online. With the rise of Facebook ads, social media advertising has never been easier. But it can be quite challenging to determine the trends of Facebook, and how well you can utilize this social media platform’s potential to benefit your business.
For your ease, we’ve compiled together with the latest and hottest Facebook Trends 2021. Read on to find out more.
- Facebook live
Every time someone uses Facebook Live, a notification is sent to all of the page’s followers. Because life after COVID-19 still revolves heavily around lockdown practices, more and more Facebook users tend to tune in to Facebook lives, with over a 26.9 percent increase in Facebook usage in 2020. Brands and businesses can use Facebook lives as a way to interact with their customers and clients, build strong relationships, or offer tips and advice. Adding value like this will turn your customers into loyal customers, which will ultimately benefit your business.
- Marketing via Facebook Videos
Most individuals would rather watch a 2-minute long video that briefs them about a topic rather than read a 2-page long article or blog about that same topic. Given that videos are easily digestible, more and more brands are utilizing this in their favor and posting content videos related to their brands. Due to this, there has been an overall rise of video content on Facebook by 2.6 percent in the past year. The ability of videos to go “viral” is yet another excellent way of marketing yourself, which is also why most brands strive to put out creative videos or videos with shock factor,
With this being said, make sure that your videos are neither too short, nor too long. A range of 65 seconds to 5 minutes is preferred, and the video’s content should be something that can easily be grasped and absorbed by your general audience.
- Facebook Groups
Mommies of New York, Technicians of Miami, Dog lovers in California. All of these groups have one thing in common: a shared interest. Having common interests can be quite powerful and ends up connecting multiple users online worldwide. This can be proven by the fact that there are over ten million groups on Facebook. Having your own Facebook group for your brand, as well as joining other similar groups, can help you connect with both your existing, as well as potential customers.
- Online shopping
Given that most user content related to entertainment and education is on social media apps now, online shopping is another rising trend on Facebook. Due to the pandemic situation arising from COVID-19, there has been an increase in the eCommerce market, with more and more home-based and local online shops popping up on the internet. The pandemic gave opportunities for many people to operate their small businesses online and cut down their costs.
With the increasing trend of online shopping, Facebook launched a new feature called “Facebook Shops”, which aimed to assist individuals in buying and selling products online on Facebook. Small businesses could develop an online store of their own on Facebook Shops, which made the entire shopping process a much more convenient and cleaner process. More and more small and local businesses are now taking advantage of this new feature, as should be the case.
People tend to get impatient and what answers to their questions instantly. The chatbot industry has greatly helped bridge the time gap when it comes to communicating with customers online. The industry has been growing so much that its market size is anticipated to increase from $2.6 billion in 2019 to a whopping $9.4 billion in 2024.
These chatbots can send over messages from business to consumers and vice versa through Facebook’s popular messaging app, Messenger. These chatbots also have a few additionals which give consumers the ability to book appointments through Messenger. Businesses can now benefit from the feature of setting up lead generation campaigns through Messenger.
- User-Generated Content
Word of mouth is one of the most effective ways of marketing your brand, and this is where user-generated content comes into play. Content such as images, videos, reviews etc. that come directly from users are generally more popular and more accepted. This is natural, as consumers will be more inclined to believe a user’s experience about having a good meal at a restaurant, rather than the restaurant’s posts that proclaim they serve the best meals in town.
Most of the videos that can be seen on Facebook are part of user-generated content and have not been created professionally by brands. Due to this, user-generated content is also one of the top rising trends on Facebook.
Using specific keywords as hashtags will make posts appear under those tags. Some hashtags even end up trending online, and a hashtag that is positively associated with your brand guarantees you instant free publicity.
Although hashtags originated from Twitter, they are a major part of most social media apps, including Facebook. To make sure users and businesses can make the most out of hashtags, Facebook has introduced recommended hashtags that appear while you type in a specific hashtag in the search bar.
Essex Marketing is based in Essex, but we also cover multiple areas such as London, Kent, Suffolk, and more. If you’re looking for a digital campaign that is cost and time effective, and persuasive enough to turn potential customers into actual customers, please get in touch with us. Our official website also includes a free website audit service for those businesses who might be interested in getting one done.