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The changing business norms have become a compulsion for a business to ensure its digital availability for survival. Hence, every business nowadays is tending to extend its availability on the digital platform, and here we need assistance from WooCommerce and WordPress.
Usually, when the business opts to have a web presence, they make sure they get the best website with everything on the spot to stand out in the competition. But once the website is alive and running, they return to their primary business activities, leaving the website.
The problem is, if you have built a website using WordPress, then you need a complete plan for its maintenance regularly. To combat cyber threats and keep your website updated, you need a proactive approach.
If you have a well-crafted maintenance plan for your website, it will take care of your website at so many levels.
For self-hosted websites, the first choice is WordPress. Unfortunately, given the popularity of this platform, it is now more vulnerable to cyberbullies, hackers, and criminals than ever before. According to a report, there are almost 21758 vulnerabilities related to WordPress as it offers open-source back-end codes.
As the teams at WordPress are constantly working on updating, protecting, and combating cyber threats, it recommends the constant up-gradation of the websites. But you need a complete setup to update your website with the latest plugins and security patches.
You might be wondering as to why you need a plan to keep your website updated anyway. If you are running your business through the web and have a substantial digital footprint, then constant security update is mandatory. In addition, if your website gets down as a result of any cyberattack, it will put a strain on your business both in terms of finance and goodwill.
User experience gets all the limelight and significance when it comes to competing on a digital platform. Irrespective of how excellent and unique your products are, you lose your potential customers if you fail to provide a good user experience.
Most businesses consider revamping a site by changing its images and themes good enough to deliver a good experience. But the reality is you need a lot more than just the beautification to provide an excellent user experience. A well-devised maintenance plan will improve the broken links, site speed, 404 errors, and muddled themes to avoid glitches.
According to the results of various researches, 50% of the users will close the site page if it takes longer than 3 seconds to load. In the end, it’s all about the first impression, and if you fail at that, you might lose potential business.
Natural calamities and accidents are part of life, and nothing is immune from them, not even your website. Similar to all other sites, your website is a combination of data and can suffer data losses at any stage. So, what you need is a backup plan, as it is incredibly hurtful for your business and reputation to experience downtime.
24/7 security backups, uptime monitoring, and site backups are your guards against any downtime situation. In the wake of any hardware or software disruption, you can swiftly launch your website to its former version, but you need a well-designed backup plan for that.
If you do not have any maintenance expert, your website and your business will be highly vulnerable to cyber-attacks, natural calamities, and software and hardware failures. Without the availability of a maintenance team, you require several working days to put your website back up to its former state.
Creating a website to mark your online presence is not enough to grab the potential online market. Instead, you need to go one step ahead and ensure your visibility in the searches. SEO is the most authentic process that ensures you are visible in the search results. Most of the time, people tend to search engines to search a specific website instead of typing the whole URL. So, if your SEO strategy is not on point, you will lag behind in the competition.
SEO is an ongoing process that requires you to constantly watch and amend your website to keep it alive in the search results. Hiring a maintenance expert will make sure your website is continuously monitored. The professional team will search for the relevant keywords and then optimize your site by adding those keywords and backlinks.
Implementing a good SEO strategy goes both ways in improving your website’s visibility and improving the overall user experience as well. With the improved speed and most relevant content, you instantly grab the user’s attention.
In the absence of any well-crafted SEO strategy in hand, the business must rely on outbound marketing and paid campaigns for business promotion. But you will be nowhere in the Google SERPs (Search Engine Page Results)
No business wants to lose the game on opportunity cost. Having a well-thought maintenance plan allows the business to have better scenarios regarding opportunity cost. It will cost you more if you do not have a maintenance plan in place than hiring a maintenance team for one.
Let’s take an example here, the cost you have to bear for improving the speed of your site will be less than the one that incurs with every customer turning off the site due to bad user experience. Similarly, the cost of securing your site with constant upgrades will be less than the ransom or recovery charges you have to pay as a result of a cyberattack.
Crafting a maintenance plan or hiring experts that give your website much-needed protection and attention to keep your presence alive in the digital world.
So hire Essex Marketing for the best WordPress Maintenance services, available at the best rates!
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