What Does PPC mean?
PPC is the short name for Pay-Per-Click. It is an online advertising method or a mode of online marketing. Business owners or marketers run ad campaigns on platforms offering PPC advertisements. Advertisers pay a certain amount of money each time their ad is clicked.
In layman terms, no click means no fee. Marketers are charged for each click they get on one of their ads.
At its core, PPC is all about paid traffic. It’s a method of buying online visitors for your website or e-commerce store. Pay-Per-Click enables online businesses to buy visitors rather than “earning” them through organic search results.
PPC ads appear above the organic search results. The best thing about PPC is that your ads are displayed to the ideal audience. The most popular PPC advertisement platforms are search engines, including Google, Bing, Yahoo, and Facebook.
Different types of PPC ads:
● PPC search ads
● PPC local search ads
● PPC display ads
● PPC remarketing
PPC ads look similar to other content appearing around them, but they’re labeled as ‘Ad,’ ‘Sponsored,’ and ‘Promoted.’
How do you use PPC?
Using PPC isn’t an easy process. It has a steep learning curve; however, over time, you achieve perfection. We offer a PPC Essex service for people who don’t want to crack it – Some important points regarding using PPC include:
● Choosing a platform to run your PPC campaigns. The available platforms include Google, Bing, Facebook, Yahoo, and a few others.
● Setting up your ad from the campaign manager.
● Adding basic elements to your ad including Headline, Description, URL
● Setting up the target keywords
How effective is PPC?
Apart from content marketing & SEO, another avenue to success in online sales is PPC.
There’s a common misconception about PPC that ‘margins are a thing.’ The reason behind this misconception is the failure of marketers & business owners in PPC. They try it for once and doesn’t achieve much, so they deduce a result that it’s not effective.
PPC has a steep learning curve; however, once you get the know-how of how it works, you get huge benefits. The initial phase is always difficult. Once you get past that phase, you start seeing the desired results.
As per the professional marketers, PPC offers much high ROI than other online marketing efforts. When done the right way, PPC is a great option to market your products and sell them quickly.
The effectiveness of PPC depends on how vested are you in PPC and your eagerness to learn & improve your PPC campaigns. The better & right effort you put into setting your campaign, the more results you get out of it.
First of all, you choose a platform to run your PPC ads.
Each platform has different ad settings, however, the core elements are the same. These core elements are generally three, which includes Ad, Ad groups, and Campaigns.
Regardless of whether you run a single ad or groups of ads, the ad copy in each ad should be of high quality. The best strategy is to run multiple ads with different ad copy and check the results of each copy. The one with the highest CTR would be the one to run the long way.
The effectiveness of your PPC ads depends hugely on the Headline and the Description of your ads. Hire a professional copywriter who knows how to write the right headline & description that enables your ad to appear against the most relevant searches.
Targeting is where you lose or win. Make sure that you choose the right target keywords to increase the effectiveness of your PPC ads.
Targeting the exact keywords would offer the best conversion rate, but you wouldn’t want to miss out on related ad text keywords. Therefore, use the phrase keywords. This will show your ad in the search results whenever a related keyword is searched.
Make sure to perform split testing and go with the best performing one.
Follow all the above practices to improve the effectiveness of your PPC ads.
Why is PPC important?
When it comes to succeeding on the internet, there are two ways. One is optimizing for organic search results, and the other one is paid to advertise.
Optimizing for organic search results, which is commonly known as SEO, is a work of patience. Its results take time to appear. If you’re don’t mind playing the long game, then SEO is suitable for you. However, for business owners who have invested a huge budget into their online business, they can’t wait to start reaping the benefits. Hence, PPC is important for them.
PPC offers a much needed initial push to online businesses and enables them to enter the competitive market. Because SEO takes time to improve your visibility, and businesses don’t want to wait, so PPC is the best option for them.
With SEO, you can’t expect to reach out to every individual in your audience. PPC enables you to target those segments of your audience that haven’t heard about yet.
Let’s look at a few reasons why considering PPC is beneficial & important for your website.
● PPC is predictable
With content marketing & SEO, the one major drawback is that you have no control over results. PPC is predictable because the ranking algorithm doesn’t come into play. The more you spend, the more visitors you get. And more leads mean a better conversion rate.
● Faster results
The biggest benefit of PPC is faster results. Inbound marketing can take anywhere between 6-12 months to get major traction. PPC can drive visitors to your website within hours after its execution.
● Scalability
PPC enables you to scale easily. You can go as big as you want. If PPC is paying good enough results, it takes only a few minutes to scale your campaign. All you need to do is add more budget to your campaign.
● You can focus more on improving your product
Your product is one of the most important assets that belong to you. Inbound marketing demands a lot of effort from you, and you’re left with a little time to focus on your product. With PPC, you can have your ad campaign up & run in a short time. This allows you to use the rest of your time, focusing on improving different aspects of your product.
We hope you find the information available in this post valuable & insightful.
01702882111
essexmarketing.co.uk
grow@essexmarketing.co.uk
