1. Fast mobile load times
Under 2.5 seconds LCP on mobile. Most Essex SME sites we audit are 4–8 seconds. That kills both rankings and conversions.
2. Mobile-first design
Most of your traffic is mobile. Most agencies still design desktop-first. Don't.
3. Schema markup
LocalBusiness, Service, BreadcrumbList, FAQPage. Without it, Google can't parse what you actually do.
4. Local SEO baked in
NAP in the footer, location-specific pages, Google Business Profile properly linked.
5. One clear CTA per page
Not seven. One. Phone call, contact form or booking — pick the one that matters most.
