"How much does a website cost in the UK?" is the question every business owner asks, and most agencies answer with "it depends" and a follow-up form. Useful for the agency. Useless for you.
Here's the honest answer, based on what we actually charge and what we see other reputable UK agencies charge in 2026.
Brochure sites: £2,500–£6,000
A "brochure" site is a marketing site — homepage, about, services, contact, maybe a blog. No e-commerce, no membership area, no complex functionality.
For most UK SMEs, this is what you actually need. £2,500–£6,000 from a reputable agency gets you a custom-designed WordPress site that loads fast, looks credible on a phone and ranks reasonably out of the box.
Cheaper than that — say £500–£1,500 from a freelancer — is usually a template with your logo dropped in. Works, but you'll outgrow it in 18 months.
Larger marketing sites: £6,000–£15,000
If you have multiple services, multiple locations, a heavy content strategy or unusual functional requirements, you're in this band.
You're paying for a bigger sitemap, more design and build work, and properly thought-through information architecture.
E-commerce sites: £4,500–£25,000+
Massive variance. A small WooCommerce store with 20 products and stock-photo imagery: £4,500–£8,000. A larger Shopify build with custom design, integrations and full product migration: £10,000–£20,000. Headless / custom: £25,000 and up.
The variables are catalogue size, integrations (ERP, accounting, shipping), and how much custom design you need.
What drives the price
- →Custom design vs. template — custom is roughly 2x
- →Number of unique page templates
- →Whether you have copy ready (writing copy is ~30% of project time)
- →E-commerce catalogue size and integrations
- →Migrations from an old site (data, SEO, redirects)
- →Whether the agency does SEO baked in (good ones do)
What you shouldn't skimp on
Custom design (not template), proper SEO setup at launch, and at least one round of usability testing on the prototype. Skip those and you're back here in 18 months for a rebuild.
Want a real number for your business?
Tell us what you actually need and we'll quote properly in plain English. No 90-minute discovery call required.
