Ask these questions
- →Who specifically will be doing the work?
- →Show me three specific examples of what you've done — with metrics
- →What does month one actually look like?
- →What happens if I'm not happy after 90 days?
- →How do you handle conflicts of interest with similar clients?
Avoid agencies that
- →Won't let you talk to the team
- →Insist on 12-month contracts
- →Promise specific rankings
- →Can't explain what they'll do in plain English
