Social media management pricing in the UK ranges from £200/month to £5,000+/month — and at every level there are good agencies and bad ones. Here's how to tell them apart.
£200–£400/month — be sceptical
At this level, expect a posting calendar built from stock content. Useful as a placeholder. Not real marketing.
£495–£995/month — one platform done properly
You should get: strategy, content production (including some photo/video shot specifically for your business), scheduling, community management on one platform, monthly reports.
This is where most of our small-business clients in Essex sit.
£1,000–£1,995/month — multi-platform
Two platforms managed properly. More content volume. Includes some paid social management.
£2,000+/month — multi-platform with paid
Full programme — strategy, content production, multiple platforms, paid social management, reporting. Best fit for businesses with a real growth target and a £1,000+/month ad budget.
What the ad spend looks like
Management fees don't include ad spend. Minimum useful ad budget for Meta or LinkedIn is around £500/month. Below that, the data is too thin to optimise on.
