What Is PPC in Digital Marketing?

What Is Ppc in Digital Marketing?

Pay-per-click, prevalently known as PPC, positions as a pivotal player in the panorama of digital marketing. You’ve likely encountered it, even if you haven’t realised it yet.   By allowing advertisers to bid for ad placement in a search engine’s sponsored links, PPC offers a unique opportunity for businesses to amplify their visibility online. But […]

How to Add Facebook Pixel Code in WordPress

How to Add Facebook Pixel Code in Wordpress

Over 80% of marketers believe that Facebook Pixel is crucial for their advertising strategy, yet many find its implementation daunting.   If you’re using WordPress for your website, you’re in luck because adding Facebook Pixel isn’t as complex as it seems. You’ll start by generating your Pixel code from Facebook, but the real question is, […]