Social Media Content Ideas That Actually Bring in New Customers
Getting new customers through social media isn’t just about posting pretty pictures. You need the right types of content that make people want to buy your products and services. Here are proven social media content ideas that actually work to bring in new business and strengthen your social media presence. Understanding Your Target Audience […]
Mobile-First Web Design: Why Your Website Must Work Perfectly on Phones
Most people use their phones to browse the internet these days. That’s why mobile-first web design is so important for your business. If your website doesn’t work well on mobile devices, you’re losing customers every day. Think about it – when was the last time you looked something up on your phone? Probably today. Your […]
Why Your Website Isn’t Showing Up on Google (And 10 Ways to Fix It)
You’ve built a brilliant website for your business. You’re proud of it. But there’s one big problem – when people search for your business or services on Google, your website is nowhere to be found. Sound familiar? Don’t worry, you’re not alone. Many business owners face this exact issue. The good news is that it’s […]
Google Ads for Beginners: How to Get Your First Customer in 7 Days
Starting a business online can feel overwhelming. You have excellent products or services, but how do you reach potential customers? This is where Google Ads becomes essential in your digital marketing strategy. It’s like placing a billboard on the busiest motorway, except this road is the internet and millions of people use it every day. […]
How Small Businesses Can Double Their Sales in 6 Months Without Spending More on Marketing
Running small businesses is tough. You want to grow your sales, but you’re already stretched thin on your marketing budget. The good news? You don’t need massive digital marketing campaigns to see real growth. In fact, small businesses account for 44% of economic activity in the U.S.A., proving that smart digital marketing strategies beat big […]
Could cohesive SEO, social ads and posting drive customer loyalty?
Customer acquisition costs continue to soar across most industries, making customer retention and loyalty more valuable than ever before. Whilst many businesses focus their digital marketing efforts on attracting new customers, the most successful enterprises understand that true profitability comes from cultivating lasting relationships with existing customers. At Essex Marketing, we’ve witnessed how businesses that […]
Is your PPC budget boosted by targeted SEO and social posting?
The most successful digital marketing campaigns rarely operate in isolation. Whilst many businesses view their PPC advertising budget as a standalone investment, the reality is that every pound spent on pay-per-click advertising can work significantly harder when supported by strategic SEO and social posting efforts. At Essex Marketing, we’ve discovered that businesses achieving the highest […]
Can combining SEO, PPC and social ads elevate your brand profile?
In today’s fragmented digital landscape, consumers encounter brands across multiple touchpoints before making purchasing decisions. A potential customer might first discover your business through a Google search, encounter your advertisement on social media, and return to find your website ranking prominently in organic results. This multi-channel journey has fundamentally changed how successful brands approach digital […]
Are social ads and social posting your secret to local growth?
In an era where digital presence determines business success, local enterprises face a unique challenge: how to cut through the noise and reach customers in their immediate vicinity. Whilst national brands battle for attention across vast audiences, local businesses possess a distinct advantage—the ability to create genuine, community-focused connections that drive meaningful engagement and sustainable […]
Could integrated SEO and PPC strategies supercharge your outreach?
In today’s competitive digital landscape, businesses are constantly seeking ways to maximise their online visibility and drive meaningful results. Whilst many marketing teams treat search engine optimisation (SEO) and pay-per-click (PPC) advertising as separate entities, the most successful campaigns emerge when these two powerhouses work in harmony. At Essex Marketing, we’ve witnessed firsthand how integrated […]
