- →You're posting fewer than 3 times a week (and it's costing you reach)
- →Your content is mostly stock photos and reposted memes
- →You're not getting any DMs or comments from customers
- →You spend more than 5 hours a week on social and it isn't converting
- →You've got a competitor running circles around you on Instagram or TikTok
What good looks like
A social media manager — internal or agency — should be running strategy, producing original content, scheduling, replying to comments and DMs, and reporting on what's actually working.
