Social Media Content Ideas That Actually Bring in New Customers
Getting new customers through social media isn’t just about posting pretty pictures. You need the right types of content that make people want to buy your products and services. Here are proven social media content ideas that actually work to bring in new business and strengthen your social media presence. Understanding Your Target Audience […]
What Makes Social Posting Essential for Brand Engagement?
In the digital world we live in, social posting has become much more than just sharing updates – it’s now a critical tool for building relationships with customers. At Essex Marketing, we’ve seen firsthand how regular, strategic social posting transforms brands from faceless companies into engaging personalities that customers want to connect with. Why Social […]
How Can SEO and Social Media Work Together for Growth?
In today’s digital landscape, businesses need a comprehensive marketing strategy that leverages multiple channels to maximise visibility and growth. Two of the most powerful tools in your digital marketing arsenal are search engine optimisation (SEO) and social media. While these are often treated as separate disciplines, the most successful businesses understand that integrating social media […]
Is Your Social Media Posting Strategy Driving Engagement?
In today’s digital world, having a strong presence across social media has become essential for businesses of all sizes. But simply having social accounts isn’t enough—you need a coherent strategy for posting content that genuinely connects with your audience and drives meaningful engagement. The State of Social Media in 2025 The social media landscape continues […]
What Are the Benefits of Regular Social Media Posting?
In today’s digital-first world, social media has become an indispensable tool for businesses of all sizes. However, creating a social media account is merely the first step in a much longer journey. The real value comes from maintaining a consistent posting schedule that keeps your audience engaged and your brand visible. At Essex Marketing, we’ve […]
How Do Social Media Ads Drive Targeted Traffic to Your Site?
Let’s be honest – having a gorgeous website is brilliant, but if nobody’s visiting it, it’s a bit like throwing a party and forgetting to send out the invitations, isn’t it? That’s where social media advertising comes in, working like your digital party planner to make sure the right people show up at the right […]
How Can TikTok Ads Boost Your Brand’s Awareness?
Remember when TikTok was just teenagers doing dance routines in their bedrooms? Well, hasn’t that ship sailed! These days, TikTok has transformed into a proper marketing powerhouse that’s helping brands of all sizes get noticed – and I mean properly noticed, not just scrolled past. Here at Essex Marketing, we’ve been helping local businesses navigate […]
How Do Effective Social Ads Drive Customer Engagement?
We’ve all been there, haven’t we? Mindlessly scrolling through our social feeds when suddenly – BAM! – an ad catches our eye. Before we know it, we’re watching a video, clicking through to a website, or even popping something in our basket. That, my friends, is the power of effective social advertising in action. Here […]
What Are the Benefits of Facebook Ads for Small Businesses?
Let’s face it – when Mark Zuckerberg created Facebook in his uni dorm room, he probably wasn’t thinking “I’m going to build a platform that’ll help Sandra’s Southend Bakery sell more cupcakes!” Yet here we are, with Facebook (or Meta, if we’re being proper about it) becoming one of the most powerful advertising platforms for […]
How Does Social Posting Impact Your Brand’s Online Presence?
Ever noticed how some brands seem to be absolutely everywhere on social media, while others are about as visible as a needle in a haystack? Trust me, it’s not just down to luck or massive marketing budgets. There’s a method to the madness of social posting that can transform your brand’s online presence from “who’s […]
